Press kit
Everything here may be used freely in coverage of Hele.
In one sentence
Hele is a wind-up carousel music box for iPhone: a child turns a brass key, lets go, and a lullaby plays on a real music-box comb, slowing as the spring runs down.
Facts
Name
Hele: Carousel Music Box ("hele" is Filipino for lullaby)
Platforms
iPhone, iOS 18 and later. iPad follows in an update.
Category
Kids, 5 and under
Price
Paid once. Optional rider and lullaby packs are one-time purchases. Seasonal packs are free.
Privacy
Nothing collected. No account, ads, analytics or tracking.
Sound
Modelled on an 18-note music-box comb.
Accessibility
VoiceOver, Switch Control, Dynamic Type, Reduce Motion, Big key option.
Made by
One designer, in the Philippines.
Images
App icon (1024 px), the carousel at rest, at full wind and in Sleep mode, and the rider set on a plain warm ground. Available as a zip on request until launch; a direct download link will appear here.
Please don’t
Show the app with sparkles, stars or characters added, describe it as a game, or suggest it collects data. It is a music box.
Contact
hello@hele.toys